Product Marketing Manager @ Instacart - San Francisco, CA

Product Marketing Manager


OVERVIEW
As Instacart's rapid growth continues, we are looking to add to our Brand Partnerships team within the Business Development group. We are hiring a Product Marketing Manager who will serve as the conduit between the Product and Brand Partnership teams: communicating updates to Instacart's advertising products & bringing feedback from Brands back to Product.

ABOUT THE JOB


  • Develop & maintain a deep understanding of Instacart's existing Ads products

  • Work cross-functionally to understand the latest product development roadmap & support rollouts

  • Conduct competitive research & market analysis

  • Collaborate with management to define the go to market strategy for Instacart's Ads offerings

  • Create collateral & messaging such as sales decks, detailed FAQs, client trainings, and more

  • Collect & aggregate feedback from internal & external stakeholders on their needs & pain points

  • Work cross-functionally with Sales & Insights to draw compelling insights and bring current CPG brand successes to life through case studies and testimonials


ABOUT YOU

  • 5+ years work experience, 3+ years in Product Marketing at a technology company

  • Nice to have: Experience with AdTech (specifically Search or Display)

  • Strong written & verbal communication with the ability to express complex topics clearly & easily

  • Ability to manage multiple projects simultaneously and prioritize responsibilities

  • High proficiency with Powerpoint or Google Slides & comfort with basic analytics

  • Strong business judgement and creative problem solving skills

  • Comfort working both independently and collaboratively

  • Ability to navigate & influence internal management-level stakeholders

  • An interest in working in a fast-growing, fast-paced environment with changing responsibilities, and a willingness to lend a helping hand wherever it's needed