Paid Social Marketing Analyst @ Instacart - San Francisco, CA
Paid Social Marketing Analyst
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OVERVIEW
Our digital marketing team is highly analytical, moves fast, and is focused on one thing: getting more people to shop for groceries using Instacart. We're looking for a talented digital marketer to join us. This person will be working directly with senior leadership across different teams and will be making a big impact on overarching company goals. Join us!
ABOUT THE JOB
ABOUT YOU
Our digital marketing team is highly analytical, moves fast, and is focused on one thing: getting more people to shop for groceries using Instacart. We're looking for a talented digital marketer to join us. This person will be working directly with senior leadership across different teams and will be making a big impact on overarching company goals. Join us!
ABOUT THE JOB
- Drive user acquisition through Facebook, Instagram, Pinterest, Twitter and Snapchat
- Work with Creative team to develop innovative and high-performing assets across all devices and formats
- Experience establishing and managing creative testing pipelines for paid marketing campaigns
- Partner with internal Analytics team to conduct marketing experiments and AB tests on an ongoing basis
- Set-up, optimize and scale multi million dollar Paid Social campaigns
- Work with our Paid Social agency to transition campaigns in-house
- Identify opportunities for campaign optimization - audience targeting, bidding, ad copies and landing pages - and implement a test plan
- Develop a channel strategy to meet both short term and long term acquisition goals
- Provide data-driven recommendations to scale acquisitions, efficiently
- Track, report and present campaign performance with internal stakeholders
ABOUT YOU
- 3-5 years managing Paid Social campaigns in-house, across major social networks
- Track record iterating creatives towards a stated goal (purchases, activations, )
- Excellent quantitative and data analysis skills
- Expert in scaling Paid Search campaigns while maximizing profits
- Thorough understanding of acquisition marketing and latest Paid Social trends
- Ability to build strong relationships with Facebook, Pinterest, Twitter and Snapchat account teams
- Comfortable in a fast-paced and dynamic environment
- Bachelor's degree or equivalent
- Bonus: experience in the on-demand economy
