Senior Manager, Lifecycle Marketing @ Therabody - Los Angeles, CA

Job Overview

2 months ago

Senior Manager, Lifecycle Marketing

Therabody - Los Angeles, CA

Who We Are:

Therabody® is a pioneer in the wellness technology space, developing products and services that optimize human performance and unlock the body's natural ability to achieve health and well-being. Founded by Dr. Jason Wersland to alleviate his own debilitating pain after a traumatic accident, he invented the category-defining percussive therapy device, Theragun®, which has been rooted in more than a decade of research and development. The company continues to pave the way with its innovative ecosystem of wellness solutions, including pneumatic compression (RecoveryAir®), electrical stimulation (PowerDot®), vibration therapy (Wave series), and USDA Certified Organic CBD (TheraOne®).

Science is fundamental to Therabody's DNA; Therabody uses existing science, combined with internal and external research, to validate products and services. Therabody's products are embraced by both the medical community and millions of consumers worldwide. Currently available in more than 60 countries, including at company-owned retail stores and at Reset®, a whole-body wellness center.

Who We're Looking for:

We are looking for a self-starting, motivated, hands-on, data-driven Director of Lifecycle Marketing to join our Customer Experience team.

This person will work with a cross functional team to drive the strategy and execution of our email / SMS / push strategy across all phases of the customer experience. Using a combination of customer data and creativity, the Senior Manager of Lifecycle Marketing will set the strategy, plan and execute email marketing and SMS campaigns related to promotions, education, retention, and automations. Additionally this person will be responsible for creating the infrastructure to effectively communicate with our customers throughout the journey of acquiring and using our products.

The ideal candidate will have great cross-functional experience, a proven track record of practical execution, superior analytical skills and the ability to optimize projects in real time.

Key Responsibilities:

  • Lead, create and communicate an overarching and coordinated email strategy which incorporates company revenue goals and initiatives, rolling up your sleeves and flexing into tactical execution as needed
  • Work with cross-functional team to conceptualize and implement promotional emails, automated flows, and other D2C campaigns as needed including optimization plans relating to A/B tests, subject lines, template creation, and more
  • Build and manage reports and dashboards to socialize key insights and takeaways across the business
  • Design and implement an SMS strategy to complement existing channels with push strategies to follow
  • Identify opportunities to personalize the customer journey, including optimal time/channel recommendations that lead to stronger customer education, engagement and retention
  • Provide thought leadership for all things life-cycle marketing and partner with cross-functional teams including sales, marketing, customer support, and product teams to create feedback loops and deliver the best customer experience across touch-points

The Right Person Would Have:

  • 5+ years; experience in Consumer Marketing, lifecycle management, and email / sms marketing and able to flex between strategic thinking and tactical execution
  • Customer-centric mindset with experience using customer insights (qual and quant) to inform business strategy and day-to-day decision-making
  • Strong analytical approach to understanding customer behavior and assessing opportunities, as well as understanding campaign performance and driving ongoing testing and optimization
  • Experience designing and implementing A/B and multivariate tests
  • Rigor about using data and insights to improve the customer experience across every stage of the life cycle, working closely with teams across the business to make it happen
  • Internal motivation to enjoy working independently, as well as collaboratively, in a cross-functional team environment
  • Experience developing actionable creative briefs and providing constructive feedback on designs
  • Passion for data, with a love of creativity; Attention to detail, with a propensity for action

Location: Los Angeles, CA or Remote

Therabody is committed to diversity, equity and inclusion. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, genetic information, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status. We will strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers. We seek contributors from all backgrounds and walks of life to join our team, and we encourage our employees to bring their empowered, passionate, and authentic selves to work every day.

Similar Jobs

Product Line Manager

Safran

Los Angeles, CA

The Product Line Manager will be responsible for the research, analysis, design, development, testing, debugging and modification of products such as vacuum…

Product Lifecycle Management (PLM) Manager

Ember Technologies, Inc.

Westlake Village, CA

The PLM Manager will be responsible for the initiation of a broad range of activities surrounding Bill of Material creation/changes and supporting data…

Lifecycle Marketing Manager

Moon Juice, Inc

Venice, CA

Experience building lifecycle / engagement / loyalty marketing programs from scratch. Identify key metrics for lifecycle programs and continuously iterate on…

Sr. Project Manager

Crox Group

Los Angeles, CA

Sr Project Manager (PMO) needed to manage large PMO initiatives. Minimum 8+ years’ experience as a Project Manager. Experience *working with data projects*.

Remote Agile Project Manager

Recruiting for Good

Los Angeles, CA

As a remote Agile project manager, you'll contribute to every step of the software development lifecycle (SDLC), including defining problems, creating solutions…

Manager, Oracle Cloud HCM - Payroll Implementations

KPMG

Los Angeles, CA

Lead the day-to-day activities of Oracle Cloud ERP Advisory engagements for various clients, including process design, package implementation lifecycle support,…

Public Cloud Project Manager

Canonical - Jobs

San Bernardino, CA

Proven background in IT Cloud industry as a, development manager, program/project manager, agile software manager or scrum master.

Public Cloud Project Manager

Canonical - Jobs

Los Angeles, CA

Proven background in IT Cloud industry as a, development manager, program/project manager, agile software manager or scrum master.

Lead Generalist, Medicare Administration Remote in EST

Molina Healthcare

Long Beach, CA

This team is responsible for Medicare Advantage product development and lifecycle for both new markets and expansions.

Senior Finance Manager

TPIRC/FAI

Long Beach, CA

You have worked closely with software engineers, QA, product managers and other engineering teams to get high-quality products and features through the software…

Program/Project Manager

Sensata Technologies

Thousand Oaks, CA

Participates in all aspects of assigned programs throughout project lifecycles to ensure completion within the defined scope, quality, time and cost constraints…

Program/Project Manager

Sensata Technologies, Inc.

Thousand Oaks, CA

Participates in all aspects of assigned programs throughout project lifecycles to ensure completion within the defined scope, quality, time and cost constraints…

Sr Manager Project / Program

IDEMIA

Anaheim, CA

Work closely with Software Engineers, QA, Product Managers and other engineering teams to get high-quality products and features through the software project…

Lead System Engineer

BOEING

Seal Beach, CA

Applies an interdisciplinary, collaborative approach to plan, design, develop and verify basic lifecycle balanced system of systems and system solutions.

Senior Product Manager (FT)

iKrusher

Arcadia, CA

Proven ability and experience in product lifecycle management (PLM). We are looking for a Senior Product Manager to oversee the daily operations of the R&D team…

Floating Assistant Property Manager, Experience Required |Los Angeles, Orange County, San Diego, Inland Empire

Avenue5 Residential, LLC

Tustin, CA

Knowledge of resident rental lifecycle activities is required. We’re looking for a talented assistant property manager who will be responsible for assisting the…

Floating Assistant Property Manager, Experience Required |Los Angeles, Orange County, San Diego, Inland Empire

Avenue5 Residential, LLC

Corona, CA

Knowledge of resident rental lifecycle activities is required. We’re looking for a talented assistant property manager who will be responsible for assisting the…

Floating Assistant Property Manager, Experience Required |Los Angeles, Orange County, San Diego, Inland Empire

Avenue5 Residential, LLC

Norwalk, CA

Knowledge of resident rental lifecycle activities is required. We’re looking for a talented assistant property manager who will be responsible for assisting the…

Floating Assistant Property Manager, Experience Required |Los Angeles, Orange County, San Diego, Inland Empire

Avenue5 Residential, LLC

Mission Viejo, CA

Knowledge of resident rental lifecycle activities is required. We’re looking for a talented assistant property manager who will be responsible for assisting the…

Floating Assistant Property Manager, Experience Required |Los Angeles, Orange County, San Diego, Inland Empire

Avenue5 Residential, LLC

Pomona, CA

Knowledge of resident rental lifecycle activities is required. We’re looking for a talented assistant property manager who will be responsible for assisting the…

Floating Assistant Property Manager, Experience Required |Los Angeles, Orange County, San Diego, Inland Empire

Avenue5 Residential, LLC

Ontario, CA

Knowledge of resident rental lifecycle activities is required. We’re looking for a talented assistant property manager who will be responsible for assisting the…

Floating Assistant Property Manager, Experience Required |Los Angeles, Orange County, San Diego, Inland Empire

Avenue5 Residential, LLC

Irvine, CA

Knowledge of resident rental lifecycle activities is required. We’re looking for a talented assistant property manager who will be responsible for assisting the…

Floating Assistant Property Manager, Experience Required |Los Angeles, Orange County, San Diego, Inland Empire

Avenue5 Residential, LLC

San Dimas, CA

Knowledge of resident rental lifecycle activities is required. We’re looking for a talented assistant property manager who will be responsible for assisting the…

Floating Assistant Property Manager, Experience Required |Los Angeles, Orange County, San Diego, Inland Empire

Avenue5 Residential, LLC

Claremont, CA

Knowledge of resident rental lifecycle activities is required. We’re looking for a talented assistant property manager who will be responsible for assisting the…