Sr. Product Marketing Manager, Digital (REMOTE)

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

ABB is the global industry leader in Electric Vehicle (EV) Charging technology and a pioneer leading a once in a generation transformation of our transportation system from internal combustion engines to electric. Join ABB and bring your enthusiasm, desire to advance in your career, and work with great people in a new industry that will shape our lives for decades to come and combat climate change.ABB is seeking a Sr. Product Marketing Manager to own and drive the market share growth globally for the Light Commercial Fleet Charging business segment. You’ll have an opportunity to shape, define, and implement the Go-to-Market Strategy as you develop and evolve the Fleet Charging value proposition and establish effective product-line positioning. As a key member of our Fleet & Transit Team, you will be able to leverage your strong technical strategic marketing and product management skills and capabilities to take a rapid-growth electric fleet charging business to unprecedented heights! ***This is a remote based position in the continental U.S.; preferred home base locations are in the Irvine, CA, Richmond, VA or Atlanta, GA metro-areas***

Your responsibilities

• Create and formalize opportunities to meet and learn from fleet customers about their unique applications and challenges; Develop feedback loop with Product Management, R&D and other internal teams to share learnings
• Conduct competitor analysis for product/solutions relevant to the light commercial vehicle Fleet Charging segment
• Support product roadmap planning and business case development for fleet product enhancements, new features and strengthening of the value proposition as needed
• Lead the market introduction / launch of products within the Fleet segment
• Design marketing campaigns and develop content for the campaigns and the overall sales cycle, including white papers, customer testimonials, webinars, website content, sales presentations, etc
• Consolidate market intelligence from internal and external resources and completes analysis related to market trends and forecasting
• Collaborate closely with the communications team in developing exceptional product and segment promotional materials
• Monitor ABB sales and market globally and reports results that identify existing gaps and new opportunities for growth
• Define and implement product and segment training strategy in combination with training team
• Establish competency / training metrics for sales team
• Participate in trade shows and events related to the fleet transportation industry

Your background

• Bachelor’s degree is required, preferably in Business, Marketing or in a related Engineering technical field, with a minimum of 5 years of experience in Product Marketing, Business Development or Product Management; preferably with experience in the Electric Transportation, EV Charging, or with the light commercial vehicle fleet industry
• In lieu of having a degree, 8 or more years of experience in a directly related product marketing role will be considered; Master’s degree a plus
• Must have ability to think strategically and analytically about markets, segment, product, and technical challenges
• Must be comfortable working as an individual contributor in a highly visible, fast paced and collaborative global work environment
• Direct experience developing product roadmaps, and delivering on well-planned go-to-market strategies is required
• Must have capability and high interest to learn about high-level technical concepts relevant to E-mobility and the industry’s customer challenges with the ability to translate concepts to customer-facing value proposition(s)
• Demonstrated ability to work across multiple functions and groups is required, while confidently leading projects and working collaboratively with our sales teams and product managers
• Ability to prioritize activities which deliver highest KPI results
• Excellent verbal and written communication in English, along with strong presentation and leadership skills are required; must have advanced proficiency in MS Office 365
• Candidates must already have a work authorization that would permit them to work for ABB in the US

More about us

ABB E-mobility is a world leader in EV charging technology with a strong R&D pipeline and an unparalleled global reach. With our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – we are actively enabling the future of e-mobility, not just predicting it. The exciting developments within this sector perfectly align with our Mission to Zero initiative, aiming to support cleaner and greener communities for all. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected] Resumes and applications will not be accepted in this manner. #LI-Hybrid